An we said in our very first article about marketing and travel experiences, the most interesting of the four secret ingredients of a good travel experience is the atmosphere. Sometimes the only fact to be there, in a special place for a special occasion, is what actually attracts tourists. An escapist experience is the most involving kind of experience for your guests, but also the most difficult to build! Escapist experience is the most involving kind of experience for your guests, but also the most difficult to build!
The atmosphere factor
The key word to be able to build and offer this kind of experiences is not so easy to discover. It is no more a matter of activities, sports or entertainment. To involve your guests in something deeper, and you must focus on something that is more intimate. The atmosphere!
You have to be able to offer and communicate to your potential guests something abstract, which is more like a feeling than a product or a service. A state of mind and a particular atmosphere that only your place should be able to offer to its guests.
Are you ready to start?
They just want to be there
If you are able to build a place that communicates something special to your guests, a place that expresses its atmosphere and its suggestions to the public without sounding like “fake”, or like a Disney park, you will be successful.
How would it be possible? We are not saying that’s easy… but with a little help from your fantasy you could do it!
Stop for a while and try to think about what you have to offer to your guests, what are the peculiarities of your place and what’s the story it has to tell. Try to think about what is it that makes your place special.
Why should a guest enjoy and pay for the experience to be there? Do you have a special and compelling story to tell? Which characteristic of your place should be worth to be promoted? Why people could be disposed to pay for staying at you own place?
These are only some of the questions that could help you to start thinking about offering an “escapist” travel experience.
“Escapist” experience: how to start?
Every place has its own soul and it is up to you to bring it to life and communicate it to your guests.
Everybody enjoy the atmosphere of an old style farm! So welcome them to the charm of your typical Tuscan “casolare”, where life has a slow pace and everything goes whit the rhythm of nature. Let them sleep in a comfy shabby chic room, facing the fields, smelling the flavor of the country and its good fruits, like wine and oil, bread and homemade marmalades. Sleeping in a farm is one of the most exiting experiences in Tuscany, let your guests discover the pleasure of being into it, of living the real experience of a farmer’s life. Let them help you with the olive harvesting or with the management of the animals. Try to organize a pet therapy holiday package for your little guests and enjoy the pleasure of seeing them happy!
Another very good and up to date experience that seems tailored for our beautiful Tuscan hills is meditation field. Tuscany is a magic place, the hills of Chianti have a special allure that seems ideal for those who want to escape for a while. Organize for them meditation and yoga workshops into your quiet and family-run place. Invite some experts and become the most wanted place for those who want to restore their body and soul.
Something for the city dwellers: give them a unique opportunity to visit the art towns. Pisa and Lucca for example are the pearls of Tuscany. Lucca has just been named as one of the best life-quality Italian towns. Give your guests the opportunity of enjoying the atmosphere you can only breath here, where life goes slow and art is everywhere in town. Offer them one of the special guided tours through the art towns of Tuscany, let them discover the art of our beautiful and worldwide famous museums, tell them the secrets of Leonardo da Vinci by organizing a guided walk around the narrow streets of his full of legend birthplace Vinci.
Do you really want to amaze your guests?
Offer them the unique opportunity of visiting Florence from a different point of view: jump on the roofs of the Dome, and admire the town from the Bell Tower. From the Cathedral Terrace of Florence, you will walk with them a unique tour!
You certainly have something good to offer to your guests, the only thing you have to do is focus on the atmosphere your place suggests and try to communicate it. You have to focus on one only question: what do I have to offer people could be happy to pay for?
And the escapist experience will be unforgettable!