Experience: what does it mean?
«What a nice experience we had, how beautiful was our holiday, we enjoyed the stay so much that we remember those nice days, a long time ago as if it was yesterday…»
When speaking about holidays and travels it is easy to express such feelings. Thinking about our trip, suddenly we are carried away by memories and start to fantasize. Travelling away from home in fact has a big influence on emotions. Somehow people are more likely to remember the mood of a place, than the place itself. Weird? It isn’t, if we know how to take advantage of it.
Experiences, memories, feelings.
These are the keywords a host should keep in mind to offer a successful, worth remembering holiday experience.
With the help of the two most famous experience marketing gurus, B. Joseph Pine II and James H. Gilmore, we are going to list the easiest ways to offer a memorable travel experience to your guests.
What exactly makes a holiday an unforgettable experience?
Every different guest is looking for something special, and each time they knock at your door is your best occasion to give them something exceptional: an authentic experience, which is tailor made.
Take your time to figure out what you have to offer and build a customized solution for your visitors. Make them feel special, tell them your story and they will go home satisfied.
Here are the 4 secret ingredients that can help you to build up something memorable for your guests:
1. Entertainment: your guests want to be amused! They need to take part to an event and to feel the atmosphere. It is always easy to offer something nice with music and traditional dances, more difficult is to look for something that is really original. Let’s the imagination run free!!
Enjoy the nature: why not to take your guests of your secluded homestay for a walk through the wood in the moonlight, listening to all the voices of the forest? Or what about to organize a guided taste of your just-harvested olives?
For the wine lovers: Tuscany gives many opportunities for those who love grape. Enjoy the last warm sunny days of autumn to bring them through a guided tour of the charming San Giminiano famous tower village, ending in Panzano, Greve in Chianti for a Chianti Classico Gallo Nero food and wine tasting experience.
2. Education: people want to learn! You have the unique opportunity to enrich your guests by teaching them some of your precious know how.
If you like to tell stories: Keep them around your fire in a winter night telling scary old stories about your land history or legends. They will hang off your words!
Art for art’s sake: Tuscany is one of the most famous art place in the world. If your guests are interested in learning something about our art, history and heritage they’re in the right place. Tuscany is home of one of the most famous museums in the world, the Galleria degli Uffizi. With the help of an expert guide, your guests can visit the galleries and learn everything about Italian art: from Medieval artists to Renaissance famous painters, like Cimabue, Giotto, Botticelli and many others.
If they look for something more active, offer them a guided tour of the nearby Cinque Terre, visiting the picturesque villages of Manarola, Vernazza, Monterosso and Riomaggiore.
For the adventurous ones: if food is your passion and your mum has handed all her cooking know-how to you, why not to teach your hungry guests how to knead traditional ravioli? Another amazing experience for them, especially for those from abroad could be to work for one day at your farm, so let’s go harvesting grapes, olives or apples! The will leave with a treasurable luggage.
3. Escape: they also want a break! There is no question: many of your guests will be looking for a break from reality. A stop over stress and everyday routine. They are looking for something interesting to do at your place. Normally what they really want is something different. Here you have plenty of opportunities to offer.
Let’s go outside: From a horse ride to a Firenze walking tour your aim is to make them feel active. Organize excursions, walks, visits out and about in the nearby of your hotel and let your guests experience the atmosphere of being in your beautiful and unique region.
Meet the artist: if your guests are paint lovers there’s nothing more interesting than visiting an artist’s studio. Take them to the studio of the internationally famous painter Elisabetta Rogai, well-known for her original painting technique, using wine instead of oil colors. They will want to buy all of her works of art!
4. Be there! the most interesting of the four ingredients for the best travel experience is the need to be just there, in that special place they dreamt of. If you’re good enough to promote yourself, people will only desire to spend some time to your resort. It is not easy, but a clue could be to give them the possibility to sleep in an original and unique accommodation.
Once upon a time there was the farm life: welcome to the charm of your eco-chalet in the lure of the Maremma, where guests can sleep in an old style farmhouse room, taking organic spa treatment and eating genuine food.
For the city dwellers: Pisa and Lucca are waiting for your guests to show them the charm of two of the most beautiful Italian medieval town. Here they can enjoy the slow pace of Tuscan province-town life. Choose one of the guided tours and discover the secrets and traditions of these Tuscany’s pearls.
The guest builds the experience!
The ideas are countless if you are looking for a new way of welcoming your guests.
The thing is that offering an overwhelming experience is the key to success. Your guest should always be engaged, involved and active parts of your product. You will be the director of the scene, but your visitors will act the part and at the end they will be able to go home with something precious: a memory.