A break from work, a pause from everyday routine. Some sport activities, just a little bit of adventure or on the other hand the pleasure of doing absolutely nothing in a place different from usual.
These are the keys to the third realm of the experiences you can “stage” for your guests. Escape.
Escape from reality
Sometimes people are looking for something different from learning and entertainment. They only need a break, they need to rest and take a breath, before going back home to the normal everyday activities. They only want to stop for a while over stress and everyday humdrum routine.
They look something interesting to do at your place. You have the great opportunity to offer them an experience which is really different!
How to experience the escape?
Trying to stage an escape experience seems easy, but to find an original idea isn’t so stress-free. Here some pieces of advice, from the two marketing gurus experience model.
- Active escape – people will be willing to act. They will do sports, activities, play and active role in building up their own experience.
- Passive escape – people only will want to be out of place and time. To go far from everyday routine, stress and usual environment, to rest their body, but in particular their mind from their own lives.
It is the typical Spas and wellness treatment experience, where the body and the soul are taken care. It is also possible to offer a passive escape experience by proposing workshops and classes on certain kind of physical activities, like meditation weeks and relax session into a special and calm environment.
Escaping in Tuscany
In Tuscany there are several opportunities to enjoy an escape experience. In particular you can free your fantasy to stage many different experiences to your guests. Need a couple of hints?
The first kind of experiences are easily granted by activities such as sports, open air events or adrenalin activities, like extreme sports. You can for example welcome your sporty guests by luring them with some golf activities.
Active escape ideas:
Offer them the possibility to enjoy the nearby golf court, organize golf lessons and a tool hiring service, or a package of lessons for adults and children. Explain them that golf is the best way to stay fit while enjoying the beautiful quietness of an escape through the nature.
Another good and successful idea for a memorable escape experience could be to organize a cooking course, followed by a cooking contest. A little hint to really engage your guests into the cooking experience in Tuscany? Take them to the local market, let them choose and buy groceries and typical food from the local farmers, then go to the kitchen and try to cook them for a lunch or dinner to be happily eaten all together, obviously!
Passive escape hints
To offer the second type of escape experience is maybe a little more difficult, but with a little more effort, the success is sure! You could for example focus on every kind of activity that allow to your guests to relax and be taken care.
We are speaking about everything connected with spa treatments and wellness activities. Offer them a personalized and rich breakfast in bed, or organize for them packages with discounted massages or body treatments.
The most appreciated? A sweet and relaxing body massage right in the comfort of their room and with a wonderful view on the river Arno.
Whether your aim is to catch the interest of the more sporty ones, or to the lazy and relax oriented guests, the right way to stage a good and memorable escape experience is to think that people would like to go away, for a while, from their usual place and state of mind.. Make them feel happy or, on the other side, make them comfortable and in the perfect mood to enjoy a quiet and relaxed atmosphere, where they will be able to think and recharge.